Choose a podcast tour when
You want depth and voice: listeners hear you explain your ideas at length. It suits authors with a book to discuss, speakers, and coaches whose personality is part of the offer.
Podcast tours for authors and thought leaders
Last updated: November 2026
What is a podcast tour for authors?
A podcast tour for authors is a planned run of guest interviews on podcasts whose listeners care about the book's subject.
Ace Branding offers a Niche Targeted Podcast Tour that places authors and thought leaders on shows aligned with their brand and message. It begins with a strategy session with Ace Branding's head of podcasting, who builds a tour map of fitting podcasts. Ace Branding reports 100M+ podcast reach.
Why do podcast tours suit authors?
A book has more ideas than a short article can hold. A podcast interview gives an author time to tell the story behind the book, answer a host's questions, and let listeners hear their voice. That is the format where a reader starts to trust a writer.
Fit matters more than size. Ace Branding's tours are niche targeted: the goal is shows whose audience already values your expertise, so the listeners who hear you are the readers most likely to want the book. Between 2020 and 2023, Ace Branding established relationships with thousands of podcast hosts.
Podcast listening, by the numbers
158 million
monthly podcast consumers in the US; 55% of Americans regularly tune in
45%
say recognizing or liking the host can influence them to try a new podcast
55%
decide what they think of a new podcast within the first five minutes
65%
of a premium episode’s month-one audience arrives in the first 7 days (2026, Libsyn data)
Source: Libsyn Podcast Statistics 2026
What this means for an author: listeners judge quickly and often follow hosts they like, so a guest spot on a trusted show borrows that host's goodwill. Prepare a strong opening story for the first five minutes.
How does an Ace Branding podcast tour work?
The steps below follow the onboarding Ace Branding describes for clients who book a podcast tour.
Step 1: Book a consultation
Talk through your book, message, and goals with Ace Branding and decide whether a podcast tour fits.
Step 2: Strategy session with the head of podcasting
Onboarding begins with a strategy call. You share your story, audience, and the topics you want to discuss.
Step 3: Tour map of podcasts
Based on that call, Ace Branding creates a tour map of podcasts aligned with your niche and message.
Step 4: Interviews and amplification
You record your interviews. Pair the tour with press features so searchers find both articles and episodes.
Podcast tour or press features?
Choose press features when
You want search results and third-party credibility: articles in a network of 800+ publications that appear when people search your name, written from your story and approved by you. How press features work.
Back to the main guide: PR for thought leaders
Common questions
See all questions in the FAQWhat is a podcast tour?
A podcast tour is a planned series of guest interviews on podcasts, booked over a set period around a message, book, or launch. Ace Branding calls its version a Niche Targeted Podcast Tour: it places you on shows that align with your brand and message, so you speak to engaged listeners who already care about your subject.
Are podcast tours good for authors?
Podcast tours suit authors because a long interview gives room to explain a book’s ideas in the author’s own voice. iHeartMedia reports 158 million monthly podcast consumers, with 55% of Americans regularly tuning in. Ace Branding’s niche targeted tours focus on shows aligned with your message, which helps the right readers find the book.
What happens after I book a podcast tour?
After you purchase a podcast tour with Ace Branding, onboarding begins with a strategy session with the firm’s head of podcasting. Based on what you share on that call, they create a tour map of podcasts that fit your niche and message. Ask on your consultation for the current number of shows and scheduling details for your tour.
Is thought leader PR worth it for authors?
It can be, if your goal is credibility and reach for your ideas. Press features give readers something to find when they search your name, and podcast interviews let you explain the book at length. Whether it pays off depends on your goals and budget; Ace Branding’s Reputation to Revenue Consulting is built to connect visibility to outcomes.
What should I prepare before my consultation?
Ace Branding provides a short video to watch before your PR strategy session. Beyond that, come with a clear sense of your core message, who your ideal audience is, and what you want people to find when they search your name. If you have a book or launch date, bring it so timing can be planned.
Does Ace Branding offer digital PR packages?
Ace Branding sells defined services: guaranteed press features, niche targeted podcast tours, regional TV appearances, and Reputation to Revenue Consulting. Package contents and prices are not published, so ask during your consultation which combination fits your goals. Because no retainer is required, you can start with one service and add others later.
Plan your podcast tour
Book a consultation with Ace Branding to map the podcasts that fit your book and message.